• Our services
Websites
& everything around it
We offer bespoke digital creative solutions, carefully crafted to meet the unique requirements of our clients. Our core expertise lies in low-carbon websites that are the foundation of the digital ecosystems we create.
Brand Strategy & Identity
Positioning, Naming, Tone of Voice, Copywriting, Visual Identity, Logo Design, Social Media Templates
Web Design & Development
UX Design, UI Design, Web Development, Optimisation & Maintenance
Consultancy
Workshop, Digital Footprint Audit
• Our products
Efficient and simple.
Just like a bike
"Don't build a sportcar if a bike can bring you where you want to go".
That's the design philosophy we are following. We are aiming to build tools for our client that are just like bicyles: light, speedy, and efficient.
Sustainability
Our digital products are designed to use fewer resources and are powered by low-carbon energy sources.
Fast
Websites designed to be lightweight naturally load faster, resulting in improved performance and higher conversion rates.
Beautiful
Just because something is lightweight doesn't mean we have to remove everything, including style. We aim to build beautiful websites that reflect the brand of our clients' organisations.
Green Hosted
Our websites are all power consumed at our data centres (from Krystal.io) comes from 100% renewable sources. All centres have achieved a PUE (Power Usage Effectiveness) rating of at least 1.2.
Easy to use
We aim for a clear and simple design that makes it easy for visitors to navigate through the websites we build. We also use a very intuitive CMS to make it easy for our clients to edit content.
Future Proof
We focus on stability, security, reliability and proven solutions to be as compatible as possible with all kinds of devices, from the old to the new and everything in between.
An all-in-one solution
for a smooth ride...
We've chosen tools that align with our values: fast, secure, and easy to use. Built by independent companies, not big tech corporations.These tools deliver the best experience for customers and us. They stand the test of time and produce great results.
Content Management
with Kirby CMS
Through research and analysis, we uncover valuable insights to inform the creative direction of your project.
Forms & Emails
with Brevo
Through research and analysis, we uncover valuable insights to inform the creative direction of your project.
Green Hosting
with Krystal
Through research and analysis, we uncover valuable insights to inform the creative direction of your project.
Analytics
with Plausible
Through research and analysis, we uncover valuable insights to inform the creative direction of your project.
...or bring your own gear.
On request, we can also adapt to other solutions specified by our customers, or propose new ones to adapt to specific needs. In the past, we have successfully integrated platforms such as TicketTailor for ticketing management and Shopify for e-commerce, among others.
• Our process
Three steps to create
something unique
We are here to guide your brand through a transformative journey that turns a humble caterpillar into a breathtaking butterfly.
1. Discovery
Through research and analysis, we uncover valuable insights to inform the creative direction of your project.
2. Development
We use insights from exploration to brainstorm, refine, and shape tailored solutions that bring your vision to life.
3. Launch
We bring the chosen concept to life, transforming it into a polished and cohesive end-product.
• Our design practice
Born to be
low-carbon
Sustainable web design is in our DNA (and our name). Since day one we have been practicing this essential design practice since day one and now share our expertise via talks or workshops.
We have developed 10 principles that we follow in all our projects.
1. People & Planet over Profit
2. Keeping it simple
3. Beauty matters
4. Defining boundaries
5. Limiting energy-intensive medias
6. Using images efficiently
7. Typography on center stage
8. Reducing waste
9. Educating and engaging
10. Progress over perfection
• Our studio
Small is beautiful
We are a family business with no plans to get big. We advocates for scaling down ecologically destructive industries while nurturing regenerative ones. In the digital world, this is symbolized by the end of planned obsolescence and longer use of devices. That's what we're doing in our practice by focusing on creating lightweight websites that work well on older devices.
Nicolas Paries
Founder - Design & Code
With over 16 years of experience in the digital industry, having worked with premium luxury brands such as Chanel, Lancôme, Dior and LVMH, Nicolas founded Hey Low in 2020 to support those committed to social and environmental justice and to work on the environmental impact of the internet.
Elisa Ribeiro Soares
Marketing & Project Manager
Elisa is a digital marketer with a proven track record of driving significant results for businesses of all sizes, especially in the pharma and FMCG industries. She develops targeted campaigns that generate substantial revenue and leads design teams to deliver impactful solutions.