with One Army
Buying new is old fashion.
Fixing Fashion is the sister project to Precious Plastic and its mission is to empower people from all over the world to fix their clothes with the motto buying new is old fashion.
We worked with Alicia and the Fixing Fashion team to design a distinct, clear brand that held its values front and centre. By allowing the messaging to hit the user as they entered the website, this meant less time explaining what they were all about.
“I didn’t want to support the linear way of producing and say recycling is the answer. Repairing, upgrading and actually caring for clothing is what’s really missing in fashion.”