Not for sale.
Fixing Fashion is the sister project of Precious Plastic and its mission is to empower people from all over the world to fix their clothes
We worked with Alicia Minnaard and the Fixing Fashion team to design a distinct, clear brand that held its values front and centre. Allowing the messaging to impact the user as they entered the website meant less time explaining what they were all about.
“I didn’t want to support the linear way of producing and say recycling is the answer. Repairing, upgrading and actually caring for clothing is what’s really missing in fashion.”